As a podcaster, you know that your show is only as good as the guests you have on it. If your guest has nothing interesting or entertaining to say, your audience will tune out and never return. But if you have a guest who's an expert in their field and can talk about their experience with your listeners, you've got a built-in audience already interested in what they have to say.
So how do you find these people? What makes someone qualified to be on your show?
This blog will tell you everything you need to know about gathering guests for your construction podcast!
Well, you know what they say: "The more, the merrier."
We're not saying you should have many guests on every episode. But we think that having various voices in your podcast will help you reach a wider audience and create more engagement.
Having guests on your show can also be a great way to bring in new listeners who might not have heard of your podcast before—and make sure they don't forget about it afterward! They'll keep listening because they want to hear what the guest says.
Of course, there are other benefits too: You get to learn from other people's expertise and experiences; you'll gain insight into how others approach problems or challenges; and maybe even better yet, some of them will become regular listeners!
A construction podcast can be a great way to reach out to your audience and make connections. But what if you're new to the world of podcasts? How do you know it's worth the time and effort you'll have to put into it?
We've got some thoughts on that! We've put together this handy list of benefits of hosting a construction podcast:
1. Builds trust with clients, partners, and potential employees
A podcast is a great way to build trust with your audience because it provides a more intimate medium for communicating your mission and values than other forms of content. It allows you to share personal anecdotes or stories that help listeners connect with your brand on an emotional level. Podcasts also enable you to share knowledge and expertise in more detailedly than social media posts or blog posts allow.
2. Provides opportunities for social media engagement
The construction industry is evolving. The internet has made it possible for companies and consumers alike to connect via social media platforms. If you're a construction company, this presents an opportunity to reach out to your customers and potential customers in an effective way. But how can you do that?
There are several ways to engage with your audience on social media platforms. One is through podcasts. A podcast is a series of audio recordings distributed over the internet and listened to on smartphones, computers, or other devices. They're typically hosted by one person or a small group of people who discuss topics related to their industry or niche. Most podcasts are free to download from iTunes or Soundcloud, so anyone with a device capable of playing audio files can listen in!
3. Can be used as a marketing tool for your business or product line
If you're a construction business, you probably know how important it is to get your name out there. If you want to be successful, having a recognizable name is the first step. But promoting yourself and gaining recognition are two different things—and finding ways to promote yourself can be tough when you're just getting started.
That's where podcasts come in! Podcasts are a great way to promote yourself because they allow for direct communication with your audience. You can talk about your product line or service offerings, answer questions from listeners, and generally build trust with potential clients.
How do you get great guests on your construction podcast?
It's not as hard as it sounds. We've put together a list of tips to help you find the right person for your show and ensure they can give you the content you need.
1. Make sure you clearly know who you'd like to interview. This way, when someone comes forward with an offer to be on your show, you'll know whether it's a good fit.
2. Find out what makes those people so interesting and unique--what makes them so special? What are their accomplishments? What is their background? What do they bring to the table that other guests don't?
3. Ask for recommendations from people who have had similar experiences as your guest--this can be friends and family members who have had similar experiences or even colleagues from other podcasts! They'll be able to point you in the right direction.
4. Be persistent! Finding someone willing to share their story with others on the air can take time- it's not always easy! But don't give up until you've found someone who fits your vision for this podcast!
5. Be a good listener. You might think being a good talker is more important than being a good listener, but it's not. If people can't hear themselves reflected in your words, they'll be less likely to want to talk with you.
6. Make sure your questions are open-ended and don't sound like you already have an answer in mind. The more specific and open-ended the question is, the more likely it will lead to interesting answers from your guest!
7. Be friendly and welcoming to all guests who come on your show—even if they aren't what you expect. Remember that everyone has something amazing to share!
8. Know your audience - If you don't know who's listening to your podcast, why would they listen? Make sure you have a clear idea of who will be tuning in so that when you plan content, it will be relevant to them.
If you're thinking about creating a podcast but aren't sure where to start, we've got your back.
The first thing to consider is what kind of podcast you want to make: will you focus on interviews with other industry professionals, or will you be talking about the latest construction news? Once you've decided that, it's time to start thinking about who would make an interesting guest on your show.
If you're ready for more guidance on how to run your podcast show, reach out to PodKick today!