10 Benefits Of Podcasting as a Marketing Tool For Realtors
September 28, 2023
Are you a realtor looking for new ways to connect with clients and stand out in a crowded market? If so, have you considered starting a podcast?
Podcasting has exploded in popularity in recent years, with millions of people tuning in to their favorite shows every week. And for realtors, it presents a unique opportunity to build their brand, share their expertise, and connect with potential clients in a new and engaging way.
In this post, we’ll explore whether podcasting is worth the investment for realtors. We’ll examine the benefits and costs of starting a podcast, provide tips for getting started, and help you decide whether or not podcasting is right for you.
So whether you’re a seasoned real estate professional or just starting out, keep reading to learn more about the power of podcasting for realtors.
10 Benefits Of Podcasting For Realtors
Reach A Wider Audience
Podcasting allows realtors to reach potential clients who may not have discovered them through traditional marketing channels. With over 100 million people listening to podcasts in the US alone, podcasting presents a unique opportunity to expand your reach and connect with new clients.
By sharing your knowledge and expertise on a regular basis through a podcast, you can establish yourself as an authority in your field. This can help you build trust with potential clients and increase your chances of closing deals.
Build Your Brand
Podcasting can help you build your personal brand and stand out in a crowded market. By sharing your unique perspective on real estate topics, you can differentiate yourself from your competitors and attract clients who share your values.
Create Evergreen Content
Unlike social media posts or blog articles, podcast episodes are evergreen and can be listened to at any time. This means that your content will continue to attract listeners and generate leads long after it’s been published.
Podcasting can help you build a deeper connection with your audience by providing a more intimate and personal experience. Listeners often feel like they know podcast hosts on a personal level, which can increase their engagement with your brand.
Podcast episodes can be repurposed into other forms of content, such as blog posts, social media graphics, or video clips. This can help you save time and create a consistent message across all your marketing channels.
Build A Community
Podcasting can help you build a community around your brand by providing a platform for listeners to engage with you and each other. This can help you create loyal fans who will promote your brand and refer you to others.
By including calls to action in your podcast episodes, such as inviting listeners to schedule a consultation or download a lead magnet, you can generate new leads for your business.
Podcasting can help you stay up-to-date with industry trends and news. By researching and discussing topics on your show, you’ll be forced to stay current and stay ahead of the competition.
Enjoy The Process
Finally, podcasting can be a fun and fulfilling way to share your passion for real estate with others. By creating content that you’re proud of and that resonates with your audience, you’ll enjoy the process of podcasting and feel motivated to keep going.
Some common objections to podcasting include a lack of time, technical expertise, or resources. However, many of these objections can be overcome with planning, preparation, and a willingness to learn. For example, you can outsource tasks like editing or graphic design, or use simple recording tools like Anchor or Zoom to get started. Ultimately, the benefits of podcasting for realtors make it a worthwhile investment for those looking to build their brand and connect with clients in new ways.
The Costs Of Building A Real Estate Podcast
Equipment Costs: To produce a high-quality podcast, you’ll need a good microphone, headphones, and potentially a mixer or audio interface. Depending on the equipment you choose, this could cost anywhere from a few hundred to a few thousand dollars.
Editing Software: To edit your podcast episodes, you’ll need software like Audacity or Adobe Audition. Some of these programs require a subscription or a one-time purchase fee.
Hosting Fees: To publish your podcast online, you’ll need to pay for hosting through a platform like Libsyn or Buzzsprout. This can cost anywhere from $5 to $50 per month, depending on your needs.
Recording: Each podcast episode will require time to record, typically anywhere from 30 minutes to 2 hours, depending on the length of the episode and the level of preparation involved.
Editing: Editing each episode can take several hours, especially if you’re new to podcasting and still learning the ropes.
Promotion: Promoting your podcast through social media, email marketing, and other channels can take additional time and effort.
Technical Difficulties: Recording and editing a podcast can be challenging, especially if you’re new to audio production. However, there are many resources available online to help you troubleshoot common issues and improve your skills.
Lack of Listenership: It can take time to build an audience for your podcast, and you may not see immediate results in terms of leads or sales. However, consistent production and promotion can help you attract new listeners over time.
DIY Equipment: You can save money by choosing budget-friendly equipment options, such as a USB microphone or a podcasting bundle that includes everything you need to get started.
Outsourcing: You can outsource tasks like editing, graphic design, or social media management to freelancers or agencies, which can save you time and allow you to focus on other aspects of your business.
Repurposing Content: You can repurpose your podcast episodes into blog posts, social media graphics, or other forms of content, which can help you get more mileage out of each episode.
Overall, podcasting can be a worthwhile investment for realtors, but it’s important to consider the financial and time costs involved. By planning ahead, minimizing costs, and staying committed to producing high-quality content, you can overcome potential obstacles and reap the many benefits of podcasting for your real estate business.
How To Get Started With Podcasting As A Realtor
Selecting a Topic
Choose a topic that aligns with your real estate niche or expertise: Select a topic that showcases your knowledge and experience as a realtor. This can help establish you as an authority in your field and attract listeners who are interested in your specific area of expertise.
Consider the interests of your target audience and what they might be searching for: Think about what your ideal listener might be interested in learning about or what questions they may have about real estate. This can help you develop episode topics that are relevant and engaging to your audience.
Brainstorm episode ideas and create a content calendar to stay organized: Plan out several episode ideas in advance and create a schedule for recording and releasing them. This can help you stay on track and ensure you have a steady flow of content for your listeners.
Recording and Editing
Invest in quality equipment and software: To produce a professional-sounding podcast, you will need to invest in quality recording equipment and editing software. This can include a good-quality microphone, headphones, and recording software such as Audacity or Garageband.
Choose a quiet and comfortable recording space: Select a quiet and comfortable area to record your podcasts, such as a home office or spare bedroom. Make sure the room is free from any external noise that could be picked up by your microphone.
Create an outline or script for each episode to stay on track: Having an outline or script for each episode can help you stay on track and ensure you cover all the important points you want to make. This can also help reduce editing time later on.
Edit each episode for clarity and consistency: Once you have recorded your podcast, edit it for clarity and consistency. This can include removing any unwanted background noise, adjusting the volume levels, and adding any relevant music or sound effects.
Publishing And Promotion
Choose a podcast hosting platform and set up your RSS feed: There are several podcast hosting platforms available, including Anchor, Buzzsprout, and Libsyn. Once you have chosen a platform, set up your RSS feed to automatically distribute your podcast to all major listening platforms, such as Apple Podcasts, Spotify, and Google Podcasts.
Create artwork and write compelling episode descriptions to attract listeners: Create artwork that reflects your podcast’s topic and brand, and write episode descriptions that entice listeners to tune in.
Promote your podcast through social media, email marketing, and other channels: Share your podcast on social media and in email newsletters, and consider running paid ads on social media to reach a larger audience.
Collaborate with other real estate professionals or podcasters to expand your reach: Reach out to other real estate professionals or podcasters to collaborate on guest episodes or cross-promote each other’s podcasts. This can help expand your reach and attract new listeners.
Measuring Success And Making Improvements
Track metrics like downloads, subscribers, and listener engagement to gauge the success of your podcast: Use podcast analytics tools to track important metrics such as downloads, subscribers, and listener engagement. This can help you determine how well your podcast is performing and identify areas for improvement.
Solicit feedback from listeners and make changes based on their suggestions: Ask your listeners for feedback and suggestions for future episodes. This can help you improve your podcast and make it more engaging and relevant to your audience.
Experiment with different formats, episode lengths, or guest appearances to keep your content fresh: Try experimenting with different formats, such as interviews or solo episodes, and different episode lengths to keep your content fresh and engaging. Consider bringing on guest appearances to add variety and new perspectives to your podcast
In conclusion, podcasting can be a valuable tool for real estate agents looking to reach new audiences, establish themselves as experts in their field, and build meaningful connections with their clients. While there are certainly costs involved in producing a podcast, these can be mitigated with careful planning and budgeting. Ultimately, whether or not realtors should invest in podcasting will depend on their individual goals and resources.
If you’re considering starting a podcast as a realtor, remember to carefully consider your topic, format, and target audience. Promote your podcast through your existing marketing channels and engage with your listeners to build a loyal following. And above all, be patient and persistent – podcasting is a long-term investment that can pay off in many ways over time.
We hope you’ve found this guide helpful in determining whether or not podcasting is right for you as a realtor. If you have any questions about podcast production services, don’t hesitate to contact Podkick today!