Are you ready to start your real estate podcasting journey as a real estate agent?
Are you looking for a way to differentiate yourself from the competition and attract new clients?
Do you want to get more leads for your property listings and make more money in the process? If so, then this guide is for you.
We know how hard it can be to stand out from the crowd as a real estate agent, especially when there are so many other agents out there who are trying to do the same thing. And with all the different media available today—podcasts, blogs, social media—it can seem like you're competing with everyone else for attention.
But by the end of this guide, we guarantee that you'll be able to confidently produce a quality piece of content for your podcast that will help build trust between yourself and potential clients.
Real estate podcasting is a great way to sell as a real estate agent.
It's an easy way to connect with your potential clients in their own time, schedule, and space. You can reach people interested in buying or selling the property but with no intention of walking into an open house or sitting through a sales pitch from someone trying to sell them something. In other words, you're reaching people who don't want to be sold to—but want someone who can help them make the right decision regarding buying or selling their home.
Real estate podcasts are also an effective way to build trust: by sharing your expertise with others and by being transparent about how you work as a professional, you'll establish yourself as someone who can be trusted when it comes down to it. And that's exactly what real estate agents need: people who are willing to trust them with one of the biggest decisions they'll ever make!
When it comes to real estate podcasting, you don't have to be an expert to get started. Here are 5 tips for getting your feet wet:
As a real estate agent, podcasting about topics that interest you and help buyers and sellers understand the real estate market is a good strategy!
In today's world, there's so much information available online that it can feel overwhelming to try and sort through it all. People are looking for experts who can explain things clearly and simply, not just regurgitate information they've found on Wikipedia. Podcasts are a great way to do this because they're easy to consume in short bursts, but they also allow listeners to go back and listen again if they missed something or want more detail.
As a real estate agent, podcasting about topics that interest you and help buyers and sellers understand the real estate market is a good strategy! By creating content around topics like "How To Buy A Home" or "How To Sell Your Home," your audience will get value from your podcast without feeling like they're being sold something—which means they'll be more likely to keep listening!
In starting your real estate podcasting journey, you must create a plan for how many episodes per week or month you'll publish and stick with it! Consistency is key.
You want to ensure that your listeners know when to tune in for new content, so the best way to do this is to set a release schedule.
Once you've decided on the frequency of your podcast and created a simple outline of what topics will be covered in each episode, it's time to start recording!
When you're starting on your real estate podcasting journey, there's one thing you need to keep in mind: your audio quality.
You want people to listen to every word of your show, so double-check the quality before you publish anything live. You can do this by recording a few test episodes and editing them yourself. How does it sound? If it sounds distorted or staticky, then go back and fix it!
You might be worried about how much time this will take, but don't worry—you don't need to spend hours doing it. Make sure you have a good microphone and decent recording equipment, and then do a few practices runs to get used to recording in general.
Once you've successfully recorded an episode, all that's left is getting out there and sharing it with the world!
When creating your podcast, don't forget your intro and outro music. They must fit with the rest of your podcast, so listeners know what they're in for when they tune in!
Think about it: You're probably already familiar with the most popular podcasts, even if you've never listened to one. If a new podcast popped up on your phone, would you be able to tell whether or not it was worth listening to based on its title and artwork alone?
Probably not. But if it had an awesome intro song (or maybe even some cool background noise), you might be more likely to try it.
So make sure that you have a great intro track for your podcast—one that matches the aesthetic of the rest of the show but also stands out as memorable and exciting on its own merits.
You're probably wondering how to promote your real estate podcast show on social media.
Well, the first step is to accept that you will have to do a lot of the heavy lifting yourself. Social media is not where you can just post your show and expect people to listen. You'll need to use your social media channels to build relationships with potential listeners—and a relationship starts with someone knowing who you are and what you stand for.
Here are some tips:
1) Create an email list so people can opt in when they hear about your podcast. This will help you build an audience over time and keep in touch with your listeners once they've subscribed.
2) Share your episodes on social media whenever they go live so that even more people can learn about them and subscribe. This will help grow your audience even faster!
3) Get creative with how you share your episodes—try repurposing content into blog posts or use transcripts as fodder for blog posts or newsletters (we do this all the time!).
If you've read this far, you're ready to start your real estate podcasting journey as a real estate agent. With the right tools and mindset, you can build a community around your brand and reach more potential clients than ever!
The best podcasts in the world are made by people who know how to take care of their sound. Podkick helps you do just that, with audio production, online mixing and mastering, and more. Contact us today and we're ready to contribute to your podcast's success!