How we work

A company channel without a production headache.

Podkick makes the authority channel, then keeps the releases moving. The process is structured, responsive, and built to respect your team’s time.

01Start the build

After the Channel Build is purchased, your team completes a focused intake so we can understand the expertise, audience, available recordings, and internal reality.

02Define the channel

We shape the channel’s point of view, format, host role, topic lanes, and the kind of conversations your audience will actually want to hear.

03Prepare the expertise

Two structured working sessions help your hosts sound confident and useful without forcing them into a stiff, over-scripted performance.

04Create the system

We produce the art, music, hosting setup, distribution profile, and the editorial framework that turns scattered expertise into a recognizable company channel.

05Produce launch episodes

The edit removes friction, not meaning. We shape each conversation into a finished episode with notes, metadata, and a release-ready package.

06Publish the channel

Your first three episodes go live with a branded channel, distribution setup, website-ready player, and the assets needed to share the launch internally.

07Set the right rhythm

Before launch is complete, we recommend a twice-monthly or weekly production cadence based on your actual source material and recording capacity.

08Keep it moving

The membership turns recordings into finished releases on a defined calendar, so production does not keep returning to your team as an open project.

AI-assisted. Human accountable.

We use AI where it removes production drag, but accountable people make the final editorial decisions. For teams with legal, executive, compliance, or subject-matter review, we design those approval points into the production rhythm.

Ready to turn your company’s expertise into a channel worth owning?

Start your Channel Build