Bar Advertising Matrix

A review framework for legal podcasts.

Law firm podcasts can create authority, but the review process has to account for state bar advertising rules, outcome claims, testimonials, and the line between education and advice.

Pre-publication legal podcast filter Does the episode imply a likely result? Does a guest praise the firm in a way that functions like a testimonial? Could a listener mistake the discussion for advice about their own matter? Does the call to action need jurisdiction-specific disclaimer language? Will clips preserve enough context from the full answer?

Review columns to track

Jurisdiction and applicable bar rule
Episode topic and intended audience
Outcome, comparison, or specialization claims
Guest status and testimonial risk
Required disclaimer language
Final reviewer and approval date

Practical filter

If a clip could be separated from the full episode and sound like a promise, result, or individualized legal answer, tighten the language before publishing.

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